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How Pros Incorporate Ideation into Breakfast, Lunch and Dinner
For those who develop ideas on a regular basis, there’s no better way to succeed than to plan ahead. By incorporating ideation into everyday tasks you’ll find that your ‘work’ is done without conscious...
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Write Article Descriptions That Inspire Creative Content
A team of creative writers who are constantly inundated with creative tasks will never be inspired by boring, flat article orders. Content managers must appeal to their audience, to wit the quirky pool...
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Frank Formatting: How to Determine Audience Perception
When a writer is given clear instructions he or she can craft something intended to help the client by subconsciously forming the opinions of the readers. For those writers who are determined in...
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How to Create Titles You Can’t Wait to Write
As a writer there are times when title assignments can seem daunting or even worse—boring. When a writer is bored by the title and description, the end result will be boring (or in the case of...
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Formatting Cheat-Sheet for Exhausted Editors: From MLA to Chicago and Back
It’s late at night and you’ve already pulled four 12-hour shifts this week. Yet, six more articles are waiting in your inbox and all of them are due tomorrow morning. Unless you want to frustrate...
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Does Your Content Feel Flat?
Flat content is a drag to read. People should click away—and you as the writer or content manager know it, too. Why would you deliver that kind of writing to your client? While we’re all very busy and...
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Why Concise Content Is Best
Readers despise wasting time. Content must be valuable and offer something real. This ‘real’ thing can be a take-away widget, resource links, or information. In addition to offering something valuable,...
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Improve Your Content’s ROI in 9 Steps
Getting a worthwhile return on investments is a matter of livelihood for content marketers and creators. If your team is struggling to provide results for clients, then it’s time to take the necessary...
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How to Pull Excellent Ideas from Clients
When you ask a client to help you brainstorm he or she might interpret it as helping you do your job. For that reason it’s important to build the client’s confidence in your abilities before you invite...
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8 Examples of Social Content That Worked
When it comes to the greatest hits of social content, most of us know them already. Whether or not you’re involved in social media you have probably upvoted a few listicles and shared a few hit videos....
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Brainstorming for Groups: How to Inspire Contributions
Memories of group brainstorming activities might include the same old people shouting out the same tired idea, week after week. Are the shouters the only ones with thoughts, or are the impassive...
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Make Ideation a Game That Everyone Wins
Ideation and brainstorming are too often synonymous with stress and blank minds. For most people those words cause fear and tension at a time when they need to be relaxed and happy.In the last article,...
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How the Interwebs Can Lead You to Winning Ideas
You’re all alone on this one. The clock is ticking, and a client who recently hated all of your carefully harvested ideas expects 20 new (fantastic) options by the end of the day. What’s a brainstormer...
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Brainstorming for Difficult Clients
Brainstorming for difficult clients has much less to do with ideation than it does with communication. Before you jump the gun and schedule a new ideation session with the team, there are several steps...
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Create Killer Titles for a Higher ROI
Killer titles don’t give the reader time to be resuscitated: they create an instantaneous click reaction. As insidious as zombie bites, these titles infect the reader’s mind, forcing him or her to...
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Titling a Professional Post
Professionalism in blog posting is tantamount to blog credibility. When people initially peruse a company’s blog, whichever random post they choose first will lay the groundwork for their permanent...
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Targeting Audience Archetypes With Titles: Who Clicks What?
Many businesses have a defined customer base, such as soccer moms or college kids. Knowing this target audience for advertising is a great way to further refine ideation and article or infographic...
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Platform-Specific Titles: How to Adjust an Idea for Social
There are many sites for content promoters to implement for a successful campaign. Many of these sites are easy to access, and don’t require too much work to ingratiate oneself with the subculture,...
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Laying the Groundwork for Linkable Content
Creating a strong outline makes writing the easiest step in content creation. With just a little preparation and consideration, every piece of content can be thoughtful, well-planned, and interestingly...
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Why Every Article Needs a Skeleton
When readers first look at a piece of content it’s easy for them to see if the writing is broken into digestible sections, divided by colorful and well-selected images, or if it was just thrown onto...
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